UK businesses use the official WhatsApp Cloud API to automate sales, support and marketing. On Cloud API — Meta Verified, GDPR-friendly, 0% markup — serving London, Manchester, Birmingham & beyond.
On Cloud API provides the official WhatsApp Business API in the UK with 0% markup on Meta’s rates and GBP billing via cards and bank transfer. You pay Meta’s per-conversation fees exactly as published, plus a flat platform fee — unlike most UK resellers, our pricing is published rather than quote-only. UK businesses are typically live within 10 minutes.
| Conversation type | Meta rate (GBP) | Our markup | You pay |
|---|---|---|---|
| Marketing | £0.0458 | 0% | £0.0458 |
| Utility | £0.0159 | 0% | £0.0159 |
| Authentication | £0.0159 | 0% | £0.0159 |
| Service (replies within 24 h) | Free | 0% | Free |
Per-conversation rates charged by Meta, billed to you at cost — On Cloud API adds a flat platform fee and 0% markup, with no per-message surcharge. Rates shown are Meta’s standard tier; higher volumes qualify for Meta’s volume discounts. Verified against Meta’s official rate card on 2026-07-14 — rates are set by Meta and subject to change.
Billed locally — no foreign-currency account or exchange-rate surprises.
Built on Meta’s official Cloud API — opt-in based, template-approved sending.
Built for compliant messaging. Opt-in templates, consent tracking and data controls help you stay aligned with UK-GDPR and PECR.
Perfect for retail, e-commerce, professional services, healthcare and finance across London, Manchester, Birmingham and beyond.
Connect WhatsApp to your CRM, Shopify or custom tools via our open REST API, webhooks and Zapier.
Connect your card to Meta and pay official Meta rates. On Cloud API only charges the platform subscription — 0% extra.
GBP pricing available on request
Yes, WhatsApp Cloud API is available in the UK. On Cloud API is a Meta Verified Tech Partner providing official API access for UK businesses.
With proper opt-in and consent, WhatsApp messaging can be used in line with UK-GDPR and PECR. Our platform supports compliant opt-in templates and consent tracking.
Platform plans start from $9.99/month (GBP pricing on request). Meta conversation fees apply separately at standard rates — we add 0% markup.
No. The free product is the WhatsApp Business App. The API has Meta per-conversation charges plus a platform fee, in exchange for bulk messaging, chatbots, a multi-agent shared inbox and CRM integration that the free app cannot provide.
You can go live in about 10 minutes with a self-serve setup. Full Meta business verification and green-tick approval typically complete within 24–48 hours.
Meta business verification confirms your business identity in Meta Business Manager. The green tick (verified badge) is granted by Meta, not by the provider, and improves customer trust and message deliverability. On Cloud API guides you through both.
Yes. On Cloud API supports local GBP billing via Credit / debit cards, Bank transfer, so you avoid foreign-currency accounts and exchange-rate surprises.
You need a number that is not currently active on the WhatsApp app or the WhatsApp Business app. On Cloud API helps you register and verify a compliant number during onboarding.
Not if you follow Meta’s rules: message only opted-in users, send Meta-approved templates, and maintain a healthy quality rating. On Cloud API is built on the official Cloud API for compliant, ban-safe sending.
Join 8,000+ businesses. Go live with Official WhatsApp Cloud API in 10 minutes.