WhatsApp Business API in India
Official WhatsApp Cloud API Provider for Indian Businesses
India's fastest-growing businesses use WhatsApp Cloud API to automate sales, support, and marketing. Get started with On Cloud API — Meta Verified, 0% markup, live in 10 minutes.
Meta Verified Tech Partner
Official WhatsApp Business APIOn Cloud API provides the official WhatsApp Business API in India with 0% markup on Meta’s rates, INR billing, and local payment via UPI, netbanking and cards. You pay Meta’s per-conversation fees exactly as published, plus a flat platform fee — no per-message surcharge. DLT registration is not required for WhatsApp (that requirement applies to SMS), so most businesses are live within 10 minutes.
WhatsApp rates in India
| Conversation type | Meta rate (INR) | Our markup | You pay |
|---|---|---|---|
| Marketing | ₹0.8631 | 0% | ₹0.8631 |
| Utility | ₹0.1150 | 0% | ₹0.1150 |
| Authentication | ₹0.1150 | 0% | ₹0.1150 |
| Service (replies within 24 h) | Free | 0% | Free |
Per-conversation rates charged by Meta, billed to you at cost — On Cloud API adds a flat platform fee and 0% markup, with no per-message surcharge. Rates shown are Meta’s standard tier; higher volumes qualify for Meta’s volume discounts. Verified against Meta’s official rate card on 2026-07-14 — rates are set by Meta and subject to change.
Pay in INR (Indian Rupee)
Billed locally — no foreign-currency account or exchange-rate surprises.
- UPIInstant bank-to-bank
- NetbankingAll major Indian banks
- Credit / debit cardsVisa, Mastercard, RuPay
Compliance & trust in India
Built on Meta’s official Cloud API — opt-in based, template-approved sending.
- No DLT requiredDLT registration applies to SMS, not WhatsApp — a common misconception. WhatsApp templates are approved by Meta instead.
- GSTGST is charged at the prevailing statutory rate on the platform fee, with a tax invoice issued.
Serving businesses across India
Built for India Businesses
Switch from Expensive Platforms & Save
Most WhatsApp API platforms are BSPs — they add markup on Meta rates. On Cloud API is a Tech Provider — direct Meta access, 0% markup, same features.
Perfect for Indian E-Commerce
Integrate with Shopify, WooCommerce, and Indian platforms. Send order updates, COD confirmations, and cart recovery via WhatsApp.
No-Code Chatbot Builder
Build WhatsApp chatbots for customer support, lead gen, and sales automation without any coding knowledge.
India's Largest WhatsApp Market
India has 500M+ WhatsApp users. Reach them instantly with broadcast campaigns that bypass email spam filters.
WhatsApp for your sector in India
Popular Searches in India
Start from $9.99 /month
Billed in INR via UPI, netbanking or card
- ✓0% Markup on Meta rates
- ✓Bulk Broadcast Campaigns
- ✓No-Code Chatbot Builder
- ✓Multi-Agent Team Inbox
- ✓REST API Integration
- ✓Priority Support
WhatsApp API India — Common Questions
What is the best WhatsApp API provider in India?
On Cloud API offers the most affordable WhatsApp Cloud API in India with 0% markup on Meta rates. Unlike other providers who charge inflated BSP rates, you pay only the platform fee.
Is WhatsApp Cloud API different from WhatsApp Business API?
WhatsApp Cloud API is the newer, Meta-hosted version of the Business API. It is faster, more reliable, and cheaper than the old on-premise API. On Cloud API provides direct Cloud API access.
How much does WhatsApp Business API cost in India?
On Cloud API plans start from $9.99/month. Meta charges separately for conversations in INR — marketing conversations, utility conversations etc. We charge 0% on top.
Can I switch from another WhatsApp API provider to On Cloud API?
Yes. On Cloud API offers the same WhatsApp Cloud API features — bulk broadcast, chatbot, team inbox, API integration — at a lower total cost because we are a Tech Provider with 0% markup, unlike BSP middlemen.
Is the WhatsApp Business API free?
No. The free product is the WhatsApp Business App. The API has Meta per-conversation charges plus a platform fee, in exchange for bulk messaging, chatbots, a multi-agent shared inbox and CRM integration that the free app cannot provide.
How long does it take to set up the WhatsApp Business API in India?
You can go live in about 10 minutes with a self-serve setup. Full Meta business verification and green-tick approval typically complete within 24–48 hours.
What is Meta verification and the green tick?
Meta business verification confirms your business identity in Meta Business Manager. The green tick (verified badge) is granted by Meta, not by the provider, and improves customer trust and message deliverability. On Cloud API guides you through both.
Can I pay in INR using UPI, Netbanking, Credit / debit cards?
Yes. On Cloud API supports local INR billing via UPI, Netbanking, Credit / debit cards, so you avoid foreign-currency accounts and exchange-rate surprises.
Do I need a new phone number for the WhatsApp Business API?
You need a number that is not currently active on the WhatsApp app or the WhatsApp Business app. On Cloud API helps you register and verify a compliant number during onboarding.
Will my number get banned for bulk messaging?
Not if you follow Meta’s rules: message only opted-in users, send Meta-approved templates, and maintain a healthy quality rating. On Cloud API is built on the official Cloud API for compliant, ban-safe sending.
Available Across More Regions
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