WhatsApp Business API Platform for Marketing, Sales and Support

With On Cloud API, platform plans start at $9.99/month. On top of that, Meta charges directly for the messages you send:

• Service replies (within the 24-hour customer window) are free.

• Marketing, utility and authentication messages are billed per delivered message — rates vary by country and category.

• We charge 0% markup, so the per-message figure on your bill is Meta's published rate, not a resold one.

💡 Tip: Rates differ by country and by message category, so the only useful number is your own. Every country page carries Meta's current rate table, and the cost calculator on this page estimates a monthly bill from your real volume.

You can go live with the WhatsApp Business API in about 10 minutes with On Cloud API:

• Sign up and tell us your business phone number (a fresh number, or one disconnected from the WhatsApp app).

• We help you create/verify your Meta Business account and connect the number.

• Generate your API credentials — no coding needed.

• Start sending broadcasts, building chatbots and managing chats from our dashboard.

✅ Our team guides you through Meta verification end-to-end.

The WhatsApp Business API itself has no license fee from Meta, but there are two cost parts:

• A platform/software fee — On Cloud API starts at $9.99/month.

• Meta's per-message charges for marketing, utility and authentication templates (service replies are free).

💡 Because we are a tech provider, Meta's rate is what you pay per message — we add 0% on top and earn from the flat platform fee instead.

We're a Meta tech provider, not a BSP (Business Solution Provider). Meta runs both partner types, and the difference lands on your bill:

• A BSP resells Meta's conversations and sets its own per-message price, so a margin is built into every message you send.

• A Tech Provider supplies the software layer while Meta's published rates apply unchanged.

• You keep ownership of your WhatsApp Business Account, which is what makes leaving any provider possible.

• Setup is still done with you, by a human, with no coding required.

Not necessarily — there are two routes, and they work differently:

Migration. Your existing number moves onto the API and leaves the WhatsApp and WhatsApp Business apps. Nobody can open it on a phone after that; everything happens in the dashboard. Best when you want one clean system.

Coexistence. Your number runs on the API and stays usable in the WhatsApp Business app, so your team can keep answering on their phones while automation and broadcasts run alongside. Recent chat history carries over. This is Meta's own feature, included on every plan at no extra charge.

💡 A fresh number is only genuinely necessary if you want to keep your current number untouched — for example, running support on one number and marketing on another.

Yes, verification and approval are part of the WhatsApp Business Platform (API). Here's how it works:

• Verify your business via Meta Business Manager to unlock higher limits and features.

• Get WhatsApp approval to connect your phone number and go live.

• As a registered Meta tech provider, our team handles the process with you for a smooth, fast approval.

Yes, On Cloud API includes a no-code chatbot and automation suite:

• Keyword-based chatbots

• Button & list interactive replies

• Voice flow and bot-flow automation

• AI-powered smart replies

Perfect for FAQs, lead generation, sales and 24/7 customer support.

Yes. Your messages travel over Meta's official Cloud API — no unofficial bridges or modified clients sit in between — and data is encrypted in transit. We are a registered firm and a Meta-verified tech provider, and we never sell or share your contact lists.

One honest caveat: using the official API removes the grey-tool risk, but it does not make an account untouchable. Meta can still restrict a number that breaks its Business Messaging Policy — messaging people who never opted in is the usual cause. We show your quality rating in the dashboard so you can see trouble coming.

Yes — that is what the shared team inbox is for. One verified number, every agent working the same queue from their own login.

What you get on top of plain chat:

• Assignment — route a conversation to an agent or a team, manually or by rule, so two people never reply to the same customer.

• Contacts — every chat is tied to a contact record with their history, not a loose thread.

• Notes and tags — leave internal notes a customer never sees, and tag conversations to segment them later.

• Automation before handover — a bot can qualify the lead, then hand a warm conversation to a human with the context attached.

• A sales pipeline — move a lead through stages so nothing sits unanswered.

Agent seats are included in your plan; the number of seats depends on which plan you are on.

Two ways in:

• Ready-made integrations — Shopify and WooCommerce for order and delivery events, Google Sheets for lists, Zapier for everything in between.

• The REST API and webhooks — send messages from your own backend and receive inbound messages, delivery receipts and status changes in real time. If your stack is custom, this is the route.

The common pattern is an order or lead event in your system firing a WhatsApp template automatically — order confirmed, payment received, appointment tomorrow — rather than anyone sending it by hand.

Your invoice has exactly two parts:

• Meta's message charge — the rate Meta publishes for that country and message category, billed per template message. We pass it through at the published figure.

• Our platform fee — a flat monthly subscription, from $9.99.

That's the whole model. We don't take a percentage of your messaging, which is why our fee doesn't grow when your volume does. A reseller's price per message includes their margin, which is generally why per-message rates are missing from their pricing pages — ours are published on every country page.

Please review our refund policy before activating a package:

• No refunds are issued once a package has been activated.

• All sales are final after activation.

• Please review your selected plan carefully before completing your purchase.

💡 Tip: If you're unsure which plan suits you, contact our support team before activating — we're happy to guide you to the right choice.